Applebee's America

[Douglas Sosnik, who worked for President Bill Clinton; and Matthew Dowd, who advised President Bush in his last two campaigns], along with former Associated Press reporter Ron Fournier, have dissected how and why their bosses won the White House in a new book called Applebee's America.

Each campaign reached potential voters by using many of the same strategies and tactics used by businesses like Applebee's Restaurant. But, they say, Clinton and Bush would never have been able to win, as Douglas Sosnik explains, unless voters felt a special bond.