57% of rural Chinese have never brushed their teeth

In the 1840s, an English author famously wrote that if every person in China lengthened his shirttail by a foot, British cotton mills would work around the clock.

The lure of China's massive untapped market has only increased over time. So how are today's multinationals tailoring their products and their strategies to attract China's millions of newly minted consumers?

Think ancient beauty potions and tea-flavored toothpaste...

Mao Zedong's logic for spurning a toothbrush was that "a tiger never brushes his teeth."